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7 Red Hot PR Trends
The world of public relations is shifting. Old methods don’t produce the results they once did, and new trends are succeeding in shaping brands’ reputations like never before. PR pros will either roll...
View ArticleGoogle’s ‘Patented’ Impact on PR
Believe it or not, PR equals SEO. Say what??? That’s right. This is not crazy talk. This is patent talk. Based on US Patent 8,682,892, invented by Navneet Panda and Vladimir Ofitserov, Google’s Panda...
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5 Crazy Brilliant PR Campaigns
We are sometimes asked how PR can effectively go beyond a press release. And, oh boy, do we have answers to that! Big answers. Fun answers. And some insane answers, too. To us, a press release is...
View ArticleAdd Magnetic Copy to Your Website in 30 Minutes or Less
OK, do you have time today to read a magazine or even to clean your sock drawer? Great, then you have time to add magnetic copy to your website to dramatically improve its performance! How, you ask?...
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7 Crazy Good Examples of Branded Content
Content-content-content! You hear the term nonstop. Seriously – within the world of marketing ‘content’ most definitely trumps ‘selfie’ as word of the year! But what does content marketing really mean...
View ArticleContent Marketing – What, When, Where?
Content marketing is on every B2B marketer’s mind. Here, we explain who’s using it, what it’s all about, when and where your customers are looking for it, and why it’s so darn important! Using data...
View ArticleHow Personas Double Your Content ROI
According to the Content Marketing Institute, a whopping 91% of B2B marketers use content marketing in their marketing mix. What’s vastly more important than creating content, though, is to create...
View ArticleKeys to Effective B2B Content Marketing
The other day a friend of mine posted to Facebook a picture of the loaner car he was given when he brought in his Dodge SUV for service. It was an Audi S4 sedan that goes from 0-60 in about 5 seconds....
View ArticleScaling Your Content Marketing Engine
The need for targeted, compelling content at scale has grown dramatically for many companies. You want to reach your clients with content that educates, engages, entertains and entices — but how do you...
View ArticleHot PR Trends 2015
PR has long been an effective way to gain exposure, fill the top of the marketing funnel and strengthen your brand. With the frenetic, constant, relentless pace of change in the marketing world now,...
View ArticleThe ROI of Blogging
We love blogging. It’s a great opportunity to share our thoughts about marketing, branding and design issues, and to hear your feedback and ideas. But does that mean there’s any business ROI (Return on...
View ArticleNewsjacking: Piggybacking On The News For Timely Marketing Results
News travels fast! Consumers now turn online to Twitter, Facebook, Google and similar resources for their news, meaning that people now receive their news minutes or even seconds after it is released....
View Article9 Proven Blogging Techniques to Drive More Leads
Blogging is a highly effective marketing vehicle. According to NewsCred, each month 329 million people read blogs. Smart companies are capitalizing on the opportunity. NewsCred highlights that...
View ArticleTurn One Idea Into an Endless Stream of Blog Posts
You’ve researched and brainstormed, and then you’ve researched and brainstormed some more, and you now have a rockstar of an idea for a blog post. The adrenaline is pumping, and you’re ready to blow...
View ArticleScaling Your Content Marketing Engine
The need for targeted, compelling content at scale has grown dramatically for many companies. You want to reach your clients with content that educates, engages, entertains and entices — but how do you...
View ArticleHot PR Trends 2015
PR has long been an effective way to gain exposure, fill the top of the marketing funnel and strengthen your brand. With the frenetic, constant, relentless pace of change in the marketing world now,...
View ArticleThe ROI of Blogging
We love blogging. It’s a great opportunity to share our thoughts about marketing, branding and design issues, and to hear your feedback and ideas. But does that mean there’s any business ROI (Return on...
View ArticleNewsjacking: Piggybacking On The News For Timely Marketing Results
News travels fast! Consumers now turn online to Twitter, Facebook, Google and similar resources for their news, meaning that people now receive their news minutes or even seconds after it is released....
View Article9 Proven Blogging Techniques to Drive More Leads
Blogging is a highly effective marketing vehicle. According to NewsCred, each month 329 million people read blogs. Smart companies are capitalizing on the opportunity. NewsCred highlights that...
View ArticleTurn One Idea Into an Endless Stream of Blog Posts
You’ve researched and brainstormed, and then you’ve researched and brainstormed some more, and you now have a rockstar of an idea for a blog post. The adrenaline is pumping, and you’re ready to blow...
View Article